MOMally | For Pediatric Practices

For Pediatric Practices

A free resource for every well visit.
And someone to call when families need more.

MOMally offers age-specific one-sheets for every well visit in the first year — customized with your practice name, at no cost. For families who need more, Andrea is a certified pediatric sleep consultant they can reach the same day.

Get the free one-sheets How it works
PEDIATRIC SLEEP REFERENCE
WELL VISIT REFERENCE
Newborn — 4 Months
Birth through the 4-month visit
In the first four months, there is no such thing as a sleep schedule. Newborn sleep is driven by hunger and the nervous system, not the clock. What looks like a sleep problem is usually normal newborn biology. This reference helps families understand what to expect so appointments stay focused on clinical care.
— SLEEP BY THE NUMBERS
14–17
HRS TOTAL SLEEP
per 24 hours (AAP range)
4–6
NAPS PER DAY
highly variable; follow hunger cues
45–90
MIN WAKE WINDOWS
extending to 90 min by weeks 8–12
~3 hrs
LONGEST NIGHT STRETCH
extending gradually; varies widely
What Is Normal Right Now
— Waking every 2–3 hours at night is biologically appropriate through 3 months
— No day/night distinction until circadian rhythm develops around weeks 6–8
— Short naps (20–45 min) are normal; infant sleep cycles are shorter than adults
— Contact napping is safe when a caregiver is awake and alert
— Nursing or feeding to sleep is a developmentally appropriate response
What Starts to Shift by Month 3–4
— Circadian rhythm emerging: melatonin production begins, longer night stretches possible
— Alertness increases: wake windows extend from 45 to 75–90 minutes
— Sleep consolidation starts: some babies begin a longer first stretch (3–5 hrs)
— 4-month regression imminent: sleep architecture permanently matures
— Earlier bedtime becomes biologically appropriate — 7–8pm
"My baby will only sleep on me. Did I do something wrong?"
No. Contact sleeping is a survival instinct; newborns are neurologically wired to want proximity. Nothing has been "ruined." Independent sleep is a developmental milestone that emerges over time, not a habit formed in the first months.
HOW MOMALLY SUPPORTS YOUR FAMILIES
MOMally Concierge — Expert support in your pocket. Daily guidance, sleep shaping, and a personalized plan. Ongoing partnership for families who want more than a one-time session.
1:1 Sleep Support — A focused Tune-Up or a full Transformation with two weeks of daily support.
momally.com

Something to Send Home

One sheet per well visit, newborn through 12 months.

Age-specific guidance on sleep, soothing, wake windows, and normal behavior at each stage — AAP-aligned and ready to hand to families at discharge. Each sheet includes a QR code that connects families directly to MOMally. Your team doesn't do a thing.

01

Age-Specific

One sheet per well visit, newborn through 12 months. Content matched to what families are actually dealing with at each stage.

02

AAP-Aligned

Guidance on sleep, soothing, fussiness, and normal newborn behavior. Nothing that contradicts your clinical recommendations.

03

Branded for Your Practice

Each sheet is customized with your practice name and logo so families receive it as a resource from their own doctor.

04

Completely Free

No cost to referring practices, no contract, no ongoing commitment. Email Andrea and she will send a sample within 24 hours.

Request a sample

Andrea will send a sample with your practice name on it within 24 hours. No commitment required.

The Gap

You know the appointment. You also know what it can't hold.

The 15-minute well visit. Booked back to back. When a parent breaks down because they haven't slept in four months, you feel it. But the next family is already waiting. These concerns deserve real time. The system was not designed to give it to them.

These are not medical questions, and no one has been paid to fill that gap. Families leave without the support they need. You leave knowing it.

What MOMally Does

MOMally fills the gap between your appointments.

Families referred from your practice receive a personalized written sleep plan, ongoing text support during the weeks when questions are most intense, and scheduled follow-up calls so the guidance does not end after one session. Everything is grounded in AAP Safe Sleep Guidelines. Parents come to your practice better informed, steadier, and with better questions.

Who You're Referring To

A consultant you can refer to with confidence.

MOMally was founded by Andrea Scannell. Every recommendation is evidence-based, non-judgmental, and explicitly complementary to your medical care. If a family presents with concerns outside scope, they are referred back to you.

  • FSI Certified Pediatric Sleep Consultant
  • Postpartum Doula and Lactation Counselor
  • M.Ed., 10 years working with families
  • Seleni Institute training in Maternal Mental Health
  • All guidance follows AAP Safe Sleep Guidelines
  • Scope: sleep support and early parenting guidance, birth through age five — not clinical behavioral intervention

"She guided us through the anxious newborn phase, offered great insight into our baby's evolving sleep patterns, and ultimately got her to where she is now — napping at regular times during the day and sleeping 12 hours a night. Throughout the process she was kind, considerate, and optimistic, always willing to listen to our many concerns. I would recommend MOMally to any new parents."

Robert and Dana  |  New York City

How It Works

Simple. Frictionless. No paperwork.

Referring a family takes less than a minute. No contracts, no administrative burden on your practice, no ongoing involvement required from your team.

1

You Make the Introduction

Hand the family a one-sheet with the QR code, or forward MOMally's contact directly. Families referred from your practice receive a discounted rate.

2

MOMally Handles Everything

Andrea follows up directly, conducts an intake call, and builds a personalized plan. Your practice has no ongoing involvement.

3

Your Families Come Back Steadier

Parents who feel supported arrive at well visits calmer, with better questions and less crisis energy in the room.

A note on scope: MOMally provides pediatric sleep consulting and early parenting support from birth through age five, including infant and toddler sleep, soothing, fussiness, and newborn behavior education. It is not a medical service and does not diagnose, treat, or intervene in clinical conditions. MOMally works alongside your care, not instead of it. If a family presents with concerns outside scope, they are referred back to you.

Let's Connect

Ready to refer your most exhausted families?

Email Andrea directly. She will respond within 24 hours and can connect by phone, email, or in person — whatever works for your practice.

Email Andrea Visit MOMally

MOMally provides pediatric sleep consulting, infant soothing guidance, newborn behavior education, and postpartum support services. Andrea Scannell is a certified pediatric sleep consultant, postpartum doula, and lactation counselor, not a licensed medical provider. MOMally services are complementary to and not a substitute for medical care.